News and Updates

50% Off on Adobo Run After Dark Race Kits

Wednesday, 17 October 2012

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50% OFF FOR TBR DREAMERS!

Organizers are extending a 50% discount to TBR Dream Marathon 2013 participants.  You may register at only at ROX to avail of the discount.  Please present your TBR Dream Card.

PRESS RELEASE:

How do we cook adobo? Let us count the ways.

If there’s a standard way to cooking the quintessential Pinoy dish, it’s arguable. The variations could be as many as the Philippines’ 7,100+ islands! (We may or may not be exaggerating.)

Some like their adobo drowned in soy sauce; some like it a bit dry with oil oozing from pork fat. Some like it sweet; some add coconut milk.

Care for some white adobo foie gras and toasted garlic? Spoon host Janice De Belen skips the soy sauce and adds liver spread.

Fashion designer Randy Ortiz likes his adobo with bagoong alamang and serves it on a bed of grilled eggplant – a recipe approved by famous friends Kris Aquino and Lucy Torres-Gomez!

WWF Philippines ambassador, commercial model and fitness advocate Rovilson Fernandez takes a healthy spin on the typically unhealthy dish by ensuring lean cuts of skinned chicken in low sodium soy sauce baked to perfection.

As an added treat and fun gimmick, adobo magazine plays on the pun by collecting celebrity adobo recipes randomly printed on each race bib. Other recipes include Food Network’s Giada De Laurentiis, actresses Judy Ann Santos and Carmina Villarroel, singer/comedian Ogie Alcasid, TV host and news anchor Lexi Schulze, concert king and queen Martin Nievera & Pops Fernandez, PBA forward William Antonio, Via Mare’s Glenda Barretto, host and socialite Tim Yap among many others.

An expected 5,000 runners are expected to meet at the starting line of a 5k,10k and 15k race on October 20 at the SM Mall of Asia, organized by adobo magazine, the country’s premier advertising and brand communications publication.

In keeping with the Halloween theme, runners are encouraged to come in their most creative outfits and out-spook one another for cash prizes!

A grand party awaits runners at the finish line so expect grand fireworks displays, live music, rocking DJs, while chugging down free flowing beer! And while you’re at it, light up a home or two as part of the proceeds will benefit MyShelter Foundation’s ‘A Liter of Light’ program, the grassroots lighting campaign that has taken the world by storm since their launch at last year’s adobo Run After Dark.

Event partners include Smart, Meralco, McDonalds, St Lukes Medical Center, Manila Beer, Summit Water, 100 Plus, Greenlight Banner, VideoSonic, SM Mall of Asia and Timex, while media partners include Business Mirror, Manila Bulletin, Philippine Daily Inquirer, Inquirer.Net, Philippine Star, Multisport Magazine, Runners World, Men’s Health, Women’s Health, The Bullrunner, Mellow 94.7, 99.5RT, WheninManila.com and Solar Sports.

Register online at the Run After Dark’s official site: www.adobomagazine.com/adoborun/. In-store registration is available at R.O.X. and RUNNR at Bonifacio Global City, Taguig, and Second Wind at Teacher’s Village, Quezon City. You can also visit adobo Magazine’s office at OPVI Center, 2295 Pasong Tamo Extension, Makati City.

For inquiries, email adoborun@gmail.com or call 0917 432 8479.